DentaOne Website
Project Summary
The Isar Dental zahntechnisches Labor GmbH appointed us to create the consumer brand for their dentistry offering. Since the founding of the company in 1976 these products were only marketed to dentists, who would in turn use the products in the treatment of their patients. The goal was to create a visually arresting Identity that not only communicated the boldness of the offering "Affordable dentistry made in Germany" but also communicated a focus on aesthetics. The large icons make the brandmark easy to remember while at the same time giving it an aesthetic appeal.